Rotterdam, NL
+31 6 37 33 65 49

Making early stage startups investable

Validation of customer needs, proof of concept and early traction.

What we do for startup founders

From a meeting at the drawingboard to raising funds in a series A investment round. Mproved helps founders in making the right business decisions by using customer insights in every step along the way. As a result, founders are able to transform their startup into a full-grown company.

Strategy Session

Before a Customer Insights Pilot can be done, the riskiest assumptions, possible business models and ability to pivot must be defined.

Customer Insights Pilot

Based on the outcomes of the Strategy Session, the riskiest assumptions will be tested using customer interviews.

Funding Preperation

Using the customers insights, the startup has significant proof of concept and early traction. Mproved help founders prepare for funding.

Why founders choose Mproved

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We only build products and services that are invaluable to customers. 


Mproved has partnerships with investors in the Netherlands.


We use models such as the Business Model Canvas, Value Proposition Canvas and various design thinking techniques to design businesses that can shape the future.


Learning about our customers is our core business. We use our expertise in executing and analyzing customer interviews to make that happen. 

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